Cutting Edge Webinars

Cutting Edge Webinars

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you'll want to take advantage of this free series. We hope you'll join us!

Wednesday June 19, 2024


12:30 AM - 1:30 AM

Rachel Wilder

Presented by:

Rachel Wilder

Elevating Your Patients’ Experience: The Eight Pillars of Exceptional Customer Service

Have you ever found yourself contemplating why certain orthodontic practices consistently outperform others? In this webinar, Rachel will unpack the Eight Pillars of Exceptional Customer Service that hold the key to flourishing practices. These are not just theoretical concepts; these are actionable strategies that have the power to transform your practice from the ground up. This webinar is a golden opportunity to shift your perspective, adopt new paradigms, and elevate your patients' experiences to unprecedented heights. Let Rachel guide you through this engaging journey and empower you to turn every patient encounter into a success story.

Learning Objectives:

  1. Enhance communication skills to ensure clear, active, and accurate customer service interactions.
  2. Strengthen problem-solving skills to efficiently address patient concerns and provide effective solutions.
  3. Foster empathy and the ability to deliver personalized service that meets individual patient needs.
Register Here

Tuesday June 25, 2024


4:30 PM - 5:30 PM

Cathy Jugovic

Presented by:

Cathy Jugovic

Working Your Patient AR Report

Join Cathy Jugovic, orthodontic consultant, for an insightful webinar on mastering your patient accounts receivable (AR) report. Cathy will teach you how to correctly run and read patient AR reports, prioritize delinquent accounts, and use effective verbiage when contacting patients. This session is packed with practical tips and strategies to help you reduce your overdue balances and improve cash flow.

Register Here

Tuesday July 9, 2024


4:30 PM - 5:30 PM

Diana Weaver

Presented by:

Diana Weaver

Flexing UP as an FC

The financial coordinator role is a role designed for those who are tenacious and desire to see the fruits of their labor come to fruition. They are the money makers and those who do this well can really generate great profitability for the practice! We will discuss when to divide out the financial coordinator role into a split role involving an insurance coordinator, train on what the metrics are telling us versus going on feelings, and divulge a few tips and tricks to maximize your success.

Register Here

Wednesday July 31, 2024


12:30 AM - 1:30 AM

Beth Leach

Presented by:

Beth Leach

Harnessing the Power of AI In Marketing Your Practice: Revolutionizing Connections With Patients and Your Community

During this webinar, we delve into the latest advancements in AI technology designed to transform the marketing strategies of your orthodontic practice. This session will explore innovative AI solutions for marketing your practice and connecting better with patients. Everyone wants an answer right now, AI can help you be the practice that provides it. In this lecture we will look at the ways to connect with patients on your website chat, AI-driven phone calls and texts, review responses, and video messages individualized for your patients. Discover how these cutting-edge tools can enhance patient engagement, streamline communication, and elevate your practice to new heights. This webinar is a must-attend for orthodontists and their teams looking to stay ahead in a competitive market.

Register Here

Wednesday August 7, 2024


12:30 AM - 1:30 AM

Jill Allen

Presented by:

Jill Allen

Can Your Social Media Strategies Weather the Storm?

Harness your marketing power and embrace the strength within you. Every post, every comment, and every picture is an extension of your brand in the digital world. Therefore, the timing, content, and frequency of these virtual marketing initiatives must be purposefully designed and thoughtfully created. In this lecture, Jill Allen delves into understanding your audience with each post and the message you are conveying. It takes a practical, measured plan to achieve an outstanding online presence.

Register Here

Recorded Webinars

March

Joan Gargo
Joan Garbo - Put Me In Coach! The Path to Performance Excellence

Having a team of champions doesn’t always create a championship team. And there are championship teams made up of ‘ordinary’ players. This webinar will examine the ingredients for building championship teams. The formula is simple; enacting it may not be. We will also examine how to overcome the obstacles to success and use them as stepping stones to victory!

View Recording Here

Amy Demas
Amy Demas - Communication Measurements: What Can They Tell Us?

When setting goals, we are advised to keep them SMART (Smart, Measurable, Achievable, Relevant, and Time-Bound). Most of us are comfortable in setting and understanding goals centered on product, collection, treatment time, and the like. But have you thought about communication measurements, goals, and processes? Sign up to learn about communication-based measurements. We will cover what they mean, what can be measured, and their impact.

View Recording Here

Steven Busch
Steven Busch - Build and Boost Your Brand to Target Millennials!

If a practice wants to be successful today, it needs to attract the right target market: millennials. In this webinar, Steven will cover the dos and don'ts of modernizing your overall brand presence and cover what your logo, website, and printed materials need to look like to target millennials. He will also review the latest awareness generation strategies and cover the most recent Google updates that are impacting your business on local search.

View Recording Here

Beth Leach
Beth Leach - Referral Surge: 10 Proven Strategies to Increase Referrals Now

According to the AAO study published in 2023, more than 75% of all patients in a practice come from doctor and patient referrals. So why are you spending 90% of your marketing dollars on the Internet? If you are looking to turbocharge your referral game, join us as we reveal the top 10 strategies to generate a steady stream of referrals to your practice.

During this power-packed session, Beth will guide you through a step-by-step plan to maximize referrals from doctors and create irresistible marketing to build patient referrals, taking your practice to new heights. These proven strategies have helped countless orthodontists supercharge their referral networks and take their practices to unprecedented levels of success. Don't miss this opportunity to learn how to do this in your practice.

View Recording Here

April

Andrea Cook
Andrea Cook - Planning Your Sterilization Area

A well-designed sterilization area improves your clinical efficiency and is a visible reassurance to patients that you practice the highest level of infection prevention for their safety and well-being during orthodontic treatment as well as gaining compliance with the current CDC guidelines. Today’s orthodontic teams are challenged with having the time, knowledge, and equipment to process instruments and achieve compliance with the CDC guidelines and sterilization protocols. From processing to storage, multiple steps must be included to ensure your instruments are safe for your patients.

This presentation will review the current CDC guidelines for instrument reprocessing. Whether you are remodeling or building a new office, you will benefit from the equipment and technology review in this session. We will look at the layout and flow of your physical space as well as equipment options for you to consider.

Learning Objectives:

  1. Learn the five workstations of instrument reprocessing
  2. Review cleaning and sterilizer options – pros and cons
  3. Develop your packaging and storage protocol
  4. Discuss monitoring and documentation needed to comply with the current CDC guidelines

View Recording Here

Diana Weaver
Diana Weaver - Optimizing Practice Profitability Through Your Observation Program

An orthodontic practice has several areas of opportunity to scale a practice, one of which is its observation program, sometimes called a growth and development program. This group of pre-treatment patients is what we like to call a business savings account as they are future revenue-generating patients. In this webinar, you will learn how to set up this funnel to optimize the practice's profitability and sustainability within any community.

View Recording Here

Cathy Jugovic
Cathy Jugovic - Working Your Insurance A/R Correctly

Please join Cathy for a very informative webinar on how you should be working your insurance A/R report. We’ll review everything from starting the initial claim form to making sure that it is paid and the know-how of "working" it to making sure that the insurance money is rolling in for your practice in a timely manner! Great pearls will be shared with your financial coordinator to make sure that they are on top of their game.

View Recording Here

Natalie Beaton
Natalie Beaton - Getting on Top of Your Existing Past Due Accounts

The complex juggling involved in establishing solid accounts management techniques, and successfully collecting on older past due accounts while maintaining a positive relationship with your orthodontic families can seem like a daunting task. Natalie Beaton has many years of highly successful hands-on collection experience as well as helping many of her clients to establish and maintain healthy accounts management protocols. A review of the financial ratios you will want to monitor will be followed by a clear step-by-step plan of how to tackle your existing past due accounts successfully and get your practice on the road to financial consistency.

View Recording Here

Mary Kay Miller
Mary Kay Miller - 2024 Digital Marketing Disruptors - Has Your Practice Been Negatively Affected?

Across the country many practices have been affected by the economy, competition, and fewer new patients looking for orthodontic services. To top it off, Google AI and its algorithm are disrupting how some practices rank in local search both organically and with ads. Are you one of them and don't know it?! Join Mary Kay Miller to learn what you need to know in 2024 to manage your digital marketing services proactively BEFORE you are affected.

View Recording Here

May

Lisa Jensvold
Lisa Jensvold - Providing Elevated Customer Service in the Clinic for Enhanced Patient Experience

Where do our patients spend most of their treatment time? In the clinic, so delivering elevated customer service within the clinic setting is pivotal in enhancing the overall patient experience. A commitment to personalized care, empathy, and efficiency is important in ensuring that the patient experience is our priority. From the moment a patient walks through the doors, we must prioritize active listening and take the time to understand the patient's needs. Beyond clinical interactions, attention to detail can significantly elevate the patient experience. Additionally, streamlined processes can help ensure that the patient experience is what we strive to achieve, thus making YOUR day run smoothly. Join me in how to elevate YOUR patient experience in the clinic!

View Recording Here

Andrea Cook
Andrea Cook - Sideways Energy – The Great Momentum Killer

Sideways energy is anything that moves you away from your vision. It is the great momentum killer because it slows progress, pulling our attention away from the main objective. Often, team members engage in activities that do little to propel the office forward. People are working. Busyness is occurring. But little movement is experienced. This is what we refer to as sideways energy.

Attendees of this webinar will be able to identify:

  1. Do you have a problem or issue with the vision/direction of the team?
  2. Are there team members whom you have current relational strife with?
  3. Do you carry the culture of your team?
  4. Are there any agendas you are trying to graft into the vision of the team?

View Recording Here

Dr. Roger P. Levin
Dr. Roger Levin - The 3 Frustrations of the Orthodontic Team – And How to Go to the Next Level

Frustration among orthodontic team members is a leading cause of turnover and inefficiency. In this webinar, containing the most current and updated information, Dr. Roger Levin will identify the steps that can be taken to minimize (or eliminate) the causes of frustration amongst team members – all aimed toward improving team dynamics and increasing team member longevity.

Orthodontics is currently facing a staffing crisis. Emerging from the pandemic, orthodontics experienced a significant staffing shortage with fewer trained and experienced team members available to hire. The time and effort required by the more difficult hiring process distracts orthodontists from other essential practice performance activities.

The best strategy to compensate for the challenging realities of recruiting, hiring, building, and maintaining an outstanding team is to increase staff longevity. In this webinar, orthodontists will learn the skills necessary to increase staff longevity by identifying and examining the common frustrations experienced by the orthodontic team both individually and as a group.

Learning objectives

  1. Understand the three most common frustrations of orthodontic team members.
  2. Learn specific practical solutions to resolve each of those frustrations.
  3. Understand the benefits to production, teamwork, and overall professional satisfaction that result from reduced frustration levels in the practice.

View Recording Here

June

Natalie Beaton
Natalie Beaton - Follow Up With WCB/Pending Patients

Once a new patient has had treatment presented and discussed and has not committed to starting treatment, effective follow-up in a timely manner is critical to changing "I need to think about it" to "Yes when can I start?" From scheduling a set date and time for follow-up with the treatment decision maker to careful scripting of that follow-up call, you will learn how to maximize the success of your WCB calls and utilize your software to ensure no WCB patient is ever lost in the system. Natalie Beaton will share tips on overcoming common objections and concerns and how the TC can get comfortable with those conversations. Natalie shares over 30 years of TC experience and training and will help you design a WCB protocol that includes re-approach letters, email blasts if a new patient is placed in an inactive status, and other pearls that will work for your office and convert these valuable patients to treatment starts!

View Recording Here

Jeff Slater
Jeff Slater - Dominate Page 1 of Local Search: Tips and Tools for SEO and Advertising

Is your practice set up correctly on the Internet? Are you taking advantage of the digital channels where your prospective patients spend the most time? Join Jeff Slater to identify the key pieces of your digital marketing to attract new patients and put your best foot forward in the digital world. From organic website traffic to paid clicks through advertising, learn the most important building blocks for success in today's online marketplace. We will also check on the latest Google updates and trends on local search.

Learning Objectives:

  1. Identify local SEO strategies you can implement today
  2. Ways to check if your website has local SEO
  3. Understand how to track Internet marketing for ROI
  4. Discuss the current state of paid advertising on Google and Facebook

View Recording Here