Cutting Edge Webinars

Observation patients don’t need more reminders — they need relevance, confidence, and connection. In this webinar, we’ll break down how to keep observation patients engaged without sounding salesy, pushy, or robotic. You’ll learn how buying behaviors differ between Gen Z, Millennials, and Gen X parents, and how to tailor your follow-up, messaging, and timing so patients feel informed, supported, and ready — not pressured.

We’ll cover how to create intentional touchpoints, use value-based language, and build trust during the observation phase so patients don’t quietly fall through the cracks. You’ll walk away with actionable strategies to modernize your observation process, increase conversions, and turn “not yet” into “yes” — all while strengthening your patient experience and brand.

The gap is widening fast. Orthodontic practices implementing AI in their digital marketing are generating more new patients, converting website visitors at higher rates, and engaging patients instantly 24/7, all while dramatically lowering their cost-per-lead. Meanwhile, practices sticking to traditional methods are watching new patient exams decline, ad costs skyrocket, and response times fall short of what is expected of their digital marketing efforts.

In this essential webinar, you'll discover:

1. Why 2026 is the tipping point – Learn why AI is shifting from competitive advantage to marketing necessity, and what happens to practices that wait.
2. The AI automation essentials – See exactly which AI tools automate patient nurturing, content personalization, while maintaining the human touch your patients value.
3. Your implementation road map – Walk away with a clear, actionable plan to deploy high-ROI AI solutions before your local market becomes saturated with competitors who moved first.

Nothing affects the entire practice, its stress level, and marketability more than the scheduling system. A fundamental, and many times overlooked, component of your scheduling system is the patient’s role within this foundational system. This lecture will review in detail the main principles of developing an effective schedule that runs on time, and special emphasis is given to the necessary steps toward gaining patient participation and motivation to ensure your practice’s success as customer service becomes the focal point of your marketing.

Most orthodontists love their team and enjoy working with them, but that is different from developing their professional skills. An orthodontic team (even one with great attitudes, personalities, and patient care) does not necessarily have all the skills to go to the highest level. Who is making your practice more efficient today? What changes have taken place in the last 90 days to improve practice performance? Your office manager should be handling these and every other non-clinical aspect of running the practice. Is that the case?

Is your office manager trained as a chief operating officer to run all non-clinical aspects of the practice? Most orthodontic practice managers do not have any management education, background, or experience prior to the current job. These are hard-working people who want to do well, but in many cases, do not know exactly what to do or even what their job description really is. One of the fastest ways to increase practice income and practice performance is to ensure that your office manager is acting as a chief operating officer, and in this webinar, Dr. Levin will put you on the path to a world-class practice.

Learning Objectives:

1. Learn the 13 traits that are essential to orthodontic office manager success.
2. Understand the four levels of leadership and how to achieve the highest.
3. Learn five practical techniques for dramatically improving communication amongst the orthodontic team.

As PPO reimbursements shrink and overhead continues to rise, many orthodontic practices are questioning whether the traditional insurance-driven model is still sustainable. This webinar provides a clear, data-driven framework to help orthodontists evaluate when, and if, transitioning to a fee-for-service (FFS) model makes sense for their practice. Attendees will learn how to assess financial readiness, identify operational strengths and weaknesses, avoid common mistakes, and implement strategic steps that increase control, profitability, and long-term sustainability—without making emotional or rushed decisions.

This lecture is designed to help orthodontists and treatment coordinators navigate one of the most sensitive aspects of patient care, discussing surgical treatment with parents. This lecture provides practical strategies for building trust, addressing concerns with clarity and empathy, and ensuring a seamless collaboration with oral surgeons. Learn how to simplify complex information, ease parental anxieties, and turn difficult discussions into confident decisions. Empower your practice with communication techniques that create stronger patient relationships and better treatment outcomes!

Learning Objectives:

1. Recognize and Address Parental Concerns – Identify common fears, emotional barriers, and logistical challenges parents face when considering surgical treatment for their child and develop strategies to build trust and reassurance.
2. Apply Effective Communication Strategies – Utilize clear, jargon-free language, active listening, and visual aids to facilitate productive discussions that help parents feel informed and confident in the treatment plan.
3. Navigate Difficult Conversations With Confidence – Develop techniques for addressing parental resistance, discussing financial considerations, and providing post-operative guidance while maintaining empathy and professionalism.

Gone are the days of annual raises as the sole motivator for orthodontic team members. It’s time to rethink how we compensate, incentivize, and inspire our teams to create lasting careers rather than transient jobs. In this session, Jill will dive into updated pay scale strategies tailored for the modern orthodontic office, discuss the balance of hard motivators and soft motivators, and explore effective methods to craft bonus structures that drive engagement and performance. Everyone will walk away with actionable insights to elevate team satisfaction, improve retention, and foster a culture where orthodontics becomes more than just a job but instead a long-term career path.

True sales organizations understand that not all consultations end with a start—and they plan accordingly. That understanding shapes how time is allocated during the consult itself. When a prospective patient hesitates, is there space built into the consult to uncover the real reasons behind their indecision, or does the conversation simply end with a polite thank you and crossed fingers?

In this webinar, Jeff Behan introduces a framework he developed to help treatment coordinators and doctors navigate uncertainty to get more starts. Built around real-world consult dynamics - not scripts or pressure tactics - Jeff’s approach focuses on thoughtful listening, purposeful questions, and well-timed follow-ups that help patients move forward when they’re ready.

Designed for orthodontists, treatment coordinators, and practice leaders, this session offers a practical, repeatable approach to improving starts by improving conversations—especially when the answer isn’t immediately yes.