Cutting Edge Webinars

Where do our patients spend most of their treatment time? In the clinic, so delivering elevated customer service within the clinic setting is pivotal in enhancing the overall patient experience. A commitment to personalized care, empathy, and efficiency is important in ensuring that the patient experience is our priority. From the moment a patient walks through the doors, we must prioritize active listening and take the time to understand the patient's needs. Beyond clinical interactions, attention to detail can significantly elevate the patient experience. Additionally, streamlined processes can help ensure that the patient experience is what we strive to achieve, thus making YOUR day run smoothly. Join me in how to elevate YOUR patient experience in the clinic!

Sideways energy is anything that moves you away from your vision. It is the great momentum killer because it slows progress, pulling our attention away from the main objective. Often, team members engage in activities that do little to propel the office forward. People are working. Busyness is occurring. But little movement is experienced. This is what we refer to as sideways energy.

Attendees of this webinar will be able to identify:

1. Do you have a problem or issue with the vision/direction of the team?
2. Are there team members whom you have current relational strife with?
3. Do you carry the culture of your team?
4. Are there any agendas you are trying to graft into the vision of the team?

Frustration among orthodontic team members is a leading cause of turnover and inefficiency. In this webinar, containing the most current and updated information, Dr. Roger Levin will identify the steps that can be taken to minimize (or eliminate) the causes of frustration amongst team members – all aimed toward improving team dynamics and increasing team member longevity.

Orthodontics is currently facing a staffing crisis. Emerging from the pandemic, orthodontics experienced a significant staffing shortage with fewer trained and experienced team members available to hire. The time and effort required by the more difficult hiring process distracts orthodontists from other essential practice performance activities.

The best strategy to compensate for the challenging realities of recruiting, hiring, building, and maintaining an outstanding team is to increase staff longevity. In this webinar, orthodontists will learn the skills necessary to increase staff longevity by identifying and examining the common frustrations experienced by the orthodontic team both individually and as a group.

Learning objectives

1. Understand the three most common frustrations of orthodontic team members.
2. Learn specific practical solutions to resolve each of those frustrations.
3. Understand the benefits to production, teamwork, and overall professional satisfaction that result from reduced frustration levels in the practice.

Once a new patient has had treatment presented and discussed and has not committed to starting treatment, effective follow-up in a timely manner is critical to changing "I need to think about it" to "Yes when can I start?" From scheduling a set date and time for follow-up with the treatment decision maker to careful scripting of that follow-up call, you will learn how to maximize the success of your WCB calls and utilize your software to ensure no WCB patient is ever lost in the system. Natalie Beaton will share tips on overcoming common objections and concerns and how the TC can get comfortable with those conversations. Natalie shares over 30 years of TC experience and training and will help you design a WCB protocol that includes re-approach letters, email blasts if a new patient is placed in an inactive status, and other pearls that will work for your office and convert these valuable patients to treatment starts!

Is your practice set up correctly on the Internet? Are you taking advantage of the digital channels where your prospective patients spend the most time? Join Jeff Slater to identify the key pieces of your digital marketing to attract new patients and put your best foot forward in the digital world. From organic website traffic to paid clicks through advertising, learn the most important building blocks for success in today's online marketplace. We will also check on the latest Google updates and trends on local search.

Learning Objectives:

1. Identify local SEO strategies you can implement today
2. Ways to check if your website has local SEO
3. Understand how to track Internet marketing for ROI
4. Discuss the current state of paid advertising on Google and Facebook

Have you ever found yourself contemplating why certain orthodontic practices consistently outperform others? In this webinar, Rachel will unpack the Eight Pillars of Exceptional Customer Service that hold the key to flourishing practices. These are not just theoretical concepts; these are actionable strategies that have the power to transform your practice from the ground up. This webinar is a golden opportunity to shift your perspective, adopt new paradigms, and elevate your patients' experiences to unprecedented heights. Let Rachel guide you through this engaging journey and empower you to turn every patient encounter into a success story.

Learning Objectives:

1. Enhance communication skills to ensure clear, active, and accurate customer service interactions.
2. Strengthen problem-solving skills to efficiently address patient concerns and provide effective solutions.
3. Foster empathy and the ability to deliver personalized service that meets individual patient needs.

Join Cathy Jugovic, orthodontic consultant, for an insightful webinar on mastering your patient accounts receivable (AR) report. Cathy will teach you how to correctly run and read patient AR reports, prioritize delinquent accounts, and use effective verbiage when contacting patients. This session is packed with practical tips and strategies to help you reduce your overdue balances and improve cash flow.

The “it’s not my job” attitude is more than just an employee career killer; it’s a symptom of a much larger organizational problem. Team members who simply do their jobs and nothing more do not contribute to practice growth. If they don’t take the initiative by seeking out new projects and looking for opportunities to share their ideas and suggestions, a practice and team can become ensnared in old ways of doing things.

We will discuss ways a team can create an environment where initiative is encouraged and appreciated by empowering employees and rewarding them for their efforts.

1. Determine proactive vs. reactive
2. Develop an environment and culture in your office for empowering employees
3. Discuss how to use your culture for hiring and firing decisions

The financial coordinator role is a role designed for those who are tenacious and desire to see the fruits of their labor come to fruition. They are the money makers and those who do this well can really generate great profitability for the practice! We will discuss when to divide out the financial coordinator role into a split role involving an insurance coordinator, train on what the metrics are telling us versus going on feelings, and divulge a few tips and tricks to maximize your success.

Every orthodontist has a list of patients who left their practice without making a decision and have not responded to follow-up attempts by the treatment coordinator. This leaves you uncertain about who is still interested and who has moved on.

In reality, this segment of your pending exams increases by the month and therefore represents hundreds of thousands of dollars in additional production for a practice. However, without knowing who is still interested, most practices mistakenly accept the silence as a lack of interest.

On this webinar you’ll learn:

• The most effective way to reach your exams
• Effective messages
• How to turn a list of uncertain exams into a confirmed list of still interested

Unscheduled or past due observation patients typically occur for two reasons: inconsistent follow up and a failure to build a strong sense of perceived value in these appointments. Having a strong and consistent observation follow-up protocol supported by the many Edge Cloud and ViewPoint observation tools and reports can ensure you don't lose sight of these incredibly valuable patients. In addition to careful follow up, Natalie believes that you set your observation program up for success or failure by how you educate parents about the value of these visits when you first discuss it at the NP.

We will review everything from scripting and an observation handout sheet at the NP exam, through careful review of specific reports and software tools so that no observation patient slips through the cracks, and finally, a consistent step-by-step outline of how to build perceived value in these visits at the new patient exam to keep them coming! Natalie will share everything you need to have a highly successful observation program for your specific practice.