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Tracy Martin

Tracy Martin

Growing up in ortho, with 15+ years in offices ranging from start-ups to multi-locations, Tracy Martin specializes in coaching TCs, driving case acceptance, and helping practices stand out and thrive in a crowded marketplace. Her mission is to put a millennial twist on traditional practice consulting and lead the development of next-generation orthodontic teams.

Passionate about the business of orthodontics, with a game-changing conversion rate, and having held every position in a practice, she is a firm believer in the team behind the doc. Much of her focus is spent working with office managers, TCs, patient coordinators, and clinical assistants to boost the "New Patient Experience" and enhance the practice's mark in the community.


We bring decades of experience in orthodontics, sales, and marketing to help offices serve a new generation of consumers. With our ability to adapt proven techniques, capitalize on your unique culture, add a fresh, millennial viewpoint, and sprinkle a bit of "southern sass" on top, the result is an approach uniquely tailored to every client, from tiny startup to established DSO, all without forcing a "one-size-fits-all" solution.


We're the personal consultant for your practice in every area. Whether you're a seasoned practice looking for a shot in the arm or a brand-new office just getting started, we've got you covered. We can spend two days with you focusing on a few specific areas and knock out a Quick Fix Package, or spend six months together on a comprehensive Straight Package.

We're also known for our 2-day TC Mastery Course, where we spend a weekend showing your Treatment Coordinator how to take her game to the next level.

We can coach, hand-hold, or fully implement the following services:

  • Treatment Coordinator Coaching
  • New Patient Experience
  • Marketing Strategy (Internal & External)
  • Invisalign Implementation
  • Team Development
  • Financial Management
  • Schedule Design
  • New Practice Set Up
  • And More!

Or if you'd just like us to speak at your next event, we do that too! We've trained or spoken for OrthoPreneurs Summit, Washington State Society of Orthodontics (WSSO), Michigan Association of Orthodontists (MAO), The MKS Forum, and Women in Orthodontics (WIO), and more.

To contact Tracy, visit www.straightconsulting.com or email contact@straightconsulting.com.