Cutting Edge Webinars

Storytelling has been at the core of human communication for thousands of years—shaping beliefs, inspiring action, and influencing culture. Today, branding is just another evolution of that ancient craft. But in an age where attention is the most valuable currency, brands face a critical challenge: How do you tell a story that captures attention without becoming white noise?

This lecture dives into what makes a brand memorable, engaging, and impossible to ignore. We’ll explore:

• The Sublime in Branding – How unexpected contrasts create an emotional punch
• The Attention Economy – Why some brands make an impact while others fade into the noise
• The Power of the Unexpected – How pattern disruption might be the key to successful marketing

Through real-world examples and marketing psychology, you’ll walk away with fresh insights on how to craft a brand story that grabs attention—and keeps it.

Remote monitoring may be the biggest technological breakthrough in orthodontics since the introduction of aligners. Like many new innovations, understanding the correct way to integrate remote monitoring into the orthodontic practice will result in maximizing production and reducing stress. Orthodontic practices that properly use remote monitoring will be able to double or triple the number of starts per year. In this webinar, Dr. Roger Levin will explain why more practices will adopt remote monitoring and how to design the practice systems and train the team for maximum effectiveness. Practices that adopt remote monitoring in their practice will have an enormous advantage over others in the future.

Objectives:

1. Understand the impact that remote monitoring will have on orthodontic practices and how orthodontic practices can dramatically increase the number of starts using this technology.
2. Learn why remote monitoring requires a new set of systems and a new approach to daily operations.
3. Identify the changes to orthodontic staff structure and procedures that are needed to make remote monitoring effective.

2026 may seem far away, but in the fast-moving world of digital marketing, next year’s wins are decided now. In this high-impact session, we’ll cut through the noise and show you exactly how to position your brand for next year’s biggest trends—before your competitors even see them coming. From AI-powered personalization to emerging social platforms and data-driven storytelling, you’ll walk away with actionable strategies you can start today to dominate 2026. The future isn’t waiting—why should you?

Discover how orthodontic practices can gain a powerful edge by using free and low-cost online tools (and AI) to secretly monitor local competitors. Learn practical, step-by-step strategies, including using Meta’s Ad Library for area-wide ad audits, ChatGPT prompts for uncovering nearby clinics and their Google ad strategies, dissecting top-performing offers and psychological triggers, plus insights into the latest social-media marketing trends (e.g., searchable Instagram captions and Local Maps listings). Walk away with clear tactics you can apply Monday morning to sharpen your marketing and stand out in your community.

In Natalie Beaton’s experience, the offices that maintain precise job descriptions with scripting and documenting examples are better able to consistently provide an outstanding office experience for every patient and more quickly train any new employees on what their individual role will be in creating that patient experience. Natalie will share her hands-on experience in creating customized office manuals with current job descriptions and detailed individual checklists for each team member’s daily, weekly, monthly, and year-end protocol. Natalie will provide step-by-step directions on creating new or improving your current office manuals so that you can spend less time getting where you want to be and spend more time having days of repeatable excellence.

In this session, Cathy will walk teams through the key Ortho2 reports that actually drive results. She will also show how to build a consistent report routine that becomes part of the daily, weekly, and monthly rhythm of the office.

In a world where marketing messages are everywhere, orthodontic practices have one powerful advantage that most businesses can only dream of—time. The years spent guiding children and families through treatment create space for real relationships, authentic trust, and lasting goodwill. In this session, Jeff Behan and Beth Leach explore how generosity—expressed through community involvement, local partnerships, and a genuine spirit of giving—can become one of your most effective growth strategies. You’ll learn how purposeful generosity builds brand equity, drives referrals, and strengthens the emotional connection between your practice and the community you serve. Because when you are known as the practice that cares, your practice doesn’t just grow—it thrives.

Your team sees every generation—often in the same hour. Do they know how to pivot their tone, presentation, and financial conversations to meet the expectations of Gen Y, Z, and Alpha? This webinar delivers the generational insight and training strategies your team needs to confidently connect, convert, and retain today’s diverse orthodontic patients. If no one’s teaching your team these skills… they’re guessing.

Great video rarely happens by accident—but it also doesn’t always require a professional production crew. In this webinar, we’ll take a practical look at how to capture genuine, high-impact content right in your own office. We’ll talk about how to turn the video you capture on your phone into an “on-camera style” that feels real, relatable, and trust-building. I’ll share the same simple, pro-level approaches to lighting, filming, and interviewing that I teach our clients—techniques that help you create story-driven videos without ever putting the doctor in a position to brag about themselves. Keep your smartphone close by; I’ll be showing sample videos and some important settings to know on your phone.

Ready for a consult makeover? The New Patient Glow-Up is your guide to transforming the entire new patient journey into something smoother, smarter, and way more effective. We’ll break down what today’s patients actually want, how to customize the experience so it feels personal, and the small tweaks that lead to big conversion jumps. If you want more yeses, this one is for you.

All offices are required to provide annual OSHA training for every team member. The foundation of a confident and effective compliance program is preparation. This webinar will help you and your team understand the current training requirements and what they mean for your practice. The Occupational Safety and Health Act (OSHA) was created to ensure safe and healthy working conditions through established standards, training, education, and support. Maintaining a safe work environment isn’t just smart business; it’s the law.

Attendees of this class will be able to:

1. Understand the current OSHA guidelines
2. Determine a plan for developing your OSHA manual
3. Train your team in compliance