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Cutting Edge Webinar Series

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free cutting edge series that has everything you need to know to run a successful orthodontic practice. Webinars will occur weekly at 8:30 P.M. Eastern/5:30 P.M. Pacific Time and will last one hour. We hope you'll join us for this exciting series.

Edge
  • Jake Schwyzer

    Jake Schwyzer: Ahead of the Curve - Using Business Intelligence for Competitive Advantage

    Monday, October 26, 2020 7:30 PM - 8:30 PM CST (Register here)

    CEOs use business intelligence to drive decisions across organizations, and orthodontics is no different. Learn about the essential data foundation every practice owner needs that ensure a clear picture of business performance as well as understanding the state of the industry. Join Jake Schwyzer, Chief Revenue Officer at Gaidge, in this one-hour webinar.

  • Natalie Beaton

    Natalie Beaton: Using Edge Cloud and ViewPoint Tools to Help Your Patients Become Scheduling Compliance Superstars!

    Monday, November 2, 2020 7:30 PM - 8:30 PM CST (Register here)

    Orthodontic scheduling can have challenging moments. When your office develops outstanding appointment compliance from patients and parents who value the time needed for an excellent orthodontic result, you will have an office of scheduling superstars. Natalie will review laying a solid foundation for scheduling, up to and including the new patient exam, with well thought-out scripting and strong written and verbal communication (including a scheduling agreement) throughout orthodontic care. Don’t find yourself stumbling with an explanation of why some appointments need to be scheduled at slightly less desirable times so that treatment can progress on time. With practice, you can have the confidence you desire and will have great cooperation from your patients and parents. Natalie will share some of the many scheduling tools offered in both Edge Cloud and ViewPoint.

  • Elizabeth Conforti

    Elizabeth Conforti: A Year in Review and Planning Ahead for Success!

    Monday, November 9, 2020 7:30 PM - 8:30 PM CST (Register here)

    As 2020 wraps up, take the time to reflect on all that you’ve accomplished during the year! Join Elizabeth for a Cutting Edge Webinar that will highlight what statistics you should look at, what areas of the practice you should evaluate before year-end, and how to plan ahead for success in the coming year. Elizabeth will outline her Annual Planning Meeting Agenda that engages the entire team, her approach to creating a dynamic marketing strategy to kick-start the New Year, and define measurable goals that elevate teams toward success! This webinar will help position you to wrap up 2020 with clarity and align your team and practice with strategies for great success in 2021!

  • Beth Leach

    Beth Leach: Planning Your Marketing for Next Year... Let's Set Up for an Awesome 2021!!

    Monday, November 16, 2020 7:30 PM - 8:30 PM CST (Register here)

    Are you ready for 2020 to be over? I think we all are! Let's plan for an amazing 2021 with a marketing plan that takes into consideration all of the things we know work and some new things specifically for the new norm. New ideas for contests, connecting with referring offices, advertising, and more. Join us for this planning session for the New Year.

  • Katie Odegard

    Katie Odegard: Keys to the Kingdom – Using Data to Drive Success in the Patient Journey

    Monday, November 30, 2020 7:30 PM - 8:30 PM CST (Register here)

    Imagine better understanding of your marketplace and the population surrounding your practice. Imagine having data and information that would allow you to find dentists of look-a-like patients that are more likely to start treatment. Imagine better understanding who is looking for flexible payment arrangements and who is looking for technology or quality. Join Katie Odegard, VP of Sales & Strategic Partnerships at Gaidge, to learn about the MarketMaps technology and the leads you can find in your market.

  • Amy Demas

    Amy Demas: Training: Why We Need to Plan for Peak Performance

    Monday, December 7, 2020 7:30 PM - 8:30 PM CST (Register here)

    If you wish for peak performance...it will occur. Wouldn't that be great if that was actually the case? To obtain our best performance we need more than knowledge, or a handout, or attendance at a presentation. We need practice and repetition.

    Our offices have a lot of activities vying for our time and too often the first thing tossed by the wayside is systematic training and reinforcement. And if 2020 taught us anything, it is that sustained elevated stress makes everyone edgier and less patient; leading to us being challenged in always bringing our A-game.

    Join Amy, a former homeschooling mom and certified Learning and Development Instructor for Bank of America, as we delve into learning principles such as the Yerkes-Dodson Law and how habits are formed and established. Then see how these apply to your team and yourself.

  • Natalie Beaton

    Natalie Beaton: A Consultant's View: Critical Reports and Statistics for Planning in the New Year Part One

    Monday, December 14, 2020 7:30 PM - 8:30 PM CST (Register here)

    Mark your calendar for this exciting two part webinar series! The end of the year in an orthodontic office provides a wonderful opportunity to carefully evaluate and compare the statistics from the previous two years and put that important data to use to ensure even greater practice success in the New Year. Natalie will share the specific statistical data she reviews which allows you to identify critical focus areas of strength and weakness. You will be able to see where systems and protocols are working well and areas where some additional attention or a more defined protocol would greatly benefit your practice.

    The focus areas that will be reviewed over the course of the two webinars include: new patient process and conversion, accounts receivables patient/insurance, appointment management (Active Patients, Observation, Pending WCB, Retention Dismissal Protocol etc.,) grid structure and clinical flow, communication, referral trends and marketing, and technology use and expansion.

    Natalie will include information about the many valuable reports available in Edge Cloud and ViewPoint that can be subgrouped within the software or re-organized in Excel to put your data to work in the most efficient way possible! This practice specific information can help your team create a detailed practice growth plan that is based and prioritized on your actual practice statistics. Be sure to set aside time for both webinars and get ready for an amazing 2021.

  • Natalie Beaton

    Natalie Beaton: A Consultant's View: Critical Reports and Statistics for Planning in the New Year Part Two

    Monday, January 4, 2021 7:30 PM - 8:30 PM CST (Register here)

    Mark your calendar for this exciting two part webinar series! The end of the year in an orthodontic office provides a wonderful opportunity to carefully evaluate and compare the statistics from the previous two years and put that important data to use to ensure even greater practice success in the New Year. Natalie will share the specific statistical data she reviews which allows you to identify critical focus areas of strength and weakness. You will be able to see where systems and protocols are working well and areas where some additional attention or a more defined protocol would greatly benefit your practice.

    The focus areas that will be reviewed over the course of the two webinars include: new patient process and conversion, accounts receivables patient/insurance, appointment management (Active Patients, Observation, Pending WCB, Retention Dismissal Protocol etc.,) grid structure and clinical flow, communication, referral trends and marketing, and technology use and expansion.

    Natalie will include information about the many valuable reports available in Edge Cloud and ViewPoint that can be subgrouped within the software or re-organized in Excel to put your data to work in the most efficient way possible! This practice specific information can help your team create a detailed practice growth plan that is based and prioritized on your actual practice statistics. Be sure to set aside time for both webinars and get ready for an amazing 2021.

  • Dr. Roger Levin

    Dr. Roger Levin: Understanding the Ortho Practice COVID-19 Recovery Timeline

    Monday, January 11, 2021 7:30 PM - 8:30 PM PM CST (Register here)

    This webinar will focus on the COVID-19 24-month recovery timeline that Levin Group created for the orthodontic specialty.

    Having already completed Phase 1, which was characterized by pent-up demand, we are now amidst Phase2, which is characterized by a slowdown in referrals and lower practice production. Many orthodontic practices are noticing that the number of new patients is beginning to slow down. This doesn’t have to happen!

    In this data-driven webinar, Dr. Levin will lay out strategies that can be immediately implemented and executed to increase the number of new patients even during a slowdown period. Despite a higher level of competition and a more sluggish referral pattern throughout dentistry, forward-thinking orthodontic practices can increase the number of referrals, if they have the correct strategies and systems in place.

    The key will be to understand all Five Focus Areas of orthodontic marketing as well as key ortho systems such as The New Patient Experience (which includes the First Phone Call). When all of this is combined, practice branding improves, and referrals will increase from multiple sources.

  • David Harris

    David Harris: Forensic Hiring: How to Find out What an Applicant Doesn't Want You to Know

    Monday, January 25, 2021 7:30 PM - 8:30 PM CST (Register here)

    Much of the embezzlement that victimizes orthodontists is preventable, and takes place because practice owners and office managers know less about job applicants than they should.

    In this session, private investigator and forensic accountant David Harris will discuss proper screening of applicants.

    Topics covered include:

    • How to critically evaluate a resume
    • Finding out what the applicant doesn’t want you to know
    • Three questions you must ask former employers

    Whether you are involved in hiring or not, this is essential knowledge for every practice owner.

  • Mary Kay Miller

    Mary Kay Miller: Google is at it Again - Five Things that will Impact Your Search Rankings for 2021

    Monday, February 1, 2021 7:30 PM - 8:30 PM CST (Register here)

    Take a peek behind Google's curtain to learn what really determines the search results. Find out how your rankings are decided, and what you can do to boost your website and SEO on Google. To stay one step ahead of your competition, join Mary Kay Miler for an in-depth look at the latest ranking criteria for 2021.

  • Amy Demas

    Amy Demas: Show the Love with a Great Customer Journey

    Monday, February 8, 2021 7:30 PM - 8:30 PM CST (Register here)

    Think about when you have guests in your own home. Do you plan for it and do extra things to make them feel comfortable? You may even layout towels and mini-toiletries so they do not have to ask for such items. If we do this for our non-paying guests into our home, why not do the same for your paying patients? When you break down the cost per visit for an active patient, they are paying more for each visit into your office than a concert, show, or event! Join Amy as we delve into learning how to break down our processes and see it as a customer journey, then walk away with a template to customize it to your culture!

  • Jill Allen

    Jill Allen: Patient Demographics: The Key to Setting Your Treatment Coordinator's Financial Boundaries

    Monday, February 22, 2021 7:30 PM - 8:30 PM CST (Register here)

    Predetermining your treatment coordinator's financial boundaries is essential. Does your TC know what they can accept as their lowest down payment? Or how many months they can extend payments for a potential new patient? If your answer is yes, when was the last time you evaluated those boundaries' effectiveness? Have you ever considered how your patient demographics and practice size might influence these boundaries? In this lecture, Jill Allen reviews financial trends and all of the need-to-know analytics that help practices set financial boundaries that maintain healthy cash flow with special consideration to the practice's unique size and demographic pool.

ALERT