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Cutting Edge Webinar Series

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free cutting edge series that has everything you need to know to run a successful orthodontic practice. Webinars will occur weekly at 8:30 P.M. Eastern/5:30 P.M. Pacific Time and will last one hour. We hope you'll join us for this exciting series.

Edge
  • Tracy Martin

    Tracy Martin: Surviving the Summer Slam: Setting Your Office Up for Success in the Busy Season

    Monday, May 13, 2019 7:30 PM - 8:30 PM CST (Register here)

    The weather is warming up and school will be letting out, and that means one thing: The Ortho Summer Slam is upon us! The summer months are the busiest for your office, and it's easy for both emotions and temperatures to run high. On this edition of the Cutting Edge Webinar Series, Tracy Martin (founder of Straight Consulting) will share the three keys your practice needs to not only survive this busy season, but also THRIVE! Prior to launching Straight Consulting, Tracy spent 15 years in ortho and has lived through the summer onslaught from every position on the field. With her no-nonsense, "southern sass," she'll give you and your team some real, actionable information that will set your practice up to have your most profitable, successful summer ever!

  • Amy Demas

    Amy Demas: You Never Get a 2nd Chance of a 1st Impression

    Monday, May 20, 2019 7:30 PM - 8:30 PM CST (Register here)

    You spend thousands of dollars on your brand and marketing. What good is it if only provide a “meh” or annoying experience on the first call? You must stand out from the very first voice contact. Do you WOW and impress your callers? They do not care that you are busy, they want to be cared for in the highest manner possible.

    Learn from the expert! Amy Demas of Communicate Excellence has listened to and evaluated more than 10,000 live calls in the past year and knows from experience what delights and annoys callers. Take this knowledge and wisdom to form the structure of your customized call.

    Attendees will learn:

    • How to actively listen to callers
    • How to make a positive first impression with seven little words
    • How to leave the caller with a great final impression with four simple words
    • Hear the difference between new patient calls taken while using paper versus using the computer
  • Beth Leach

    Beth Leach: Measuring Your Website Results: What to Look For and How to Discuss Changes With Your Design Team

    Monday, June 3, 2019 7:30 PM - 8:30 PM CST (Register here)

    Is your website on the top of Google search? What about Google Maps, Yelp, and Bing? It's important to look at and understand your analytics reports and understand the things that can make a difference in your online presence. In this hour we will look at analytics reports, discuss fake and bot traffic, look into the specifics of target audience and mobile accessibility, and discuss ways in which you can move the needle on your practice web presence.

  • Eric Romingquet

    Eric Romingquet: Sales Training for Orthodontists

    Monday, June 10, 2019 7:30 PM - 8:30 PM CST (Register here)

    Learn how Reputation Overview uses their Sales Focused Follow Up Meetings to both generate starts and reduce lost opportunities. In this training webinar, you will see how we use our four-hour formula to manage the follow up process and position your treatment coordinator to be able to convert more exams into starts sooner rather than later!

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